Online Lawyer Marketing: A Cost-Effective Strategy for Law Firms

To prosper and increase client base marketing is necessary for every law professional. Every lawyer should have a marketing plan which should be precise, goal oriented and realistic so that it can be achieved. The marketing plan should focus on your strength and interest and at the same time it should be easy to implement.

Marketing is an investment

For every business marketing is an investment for better future, for the growth of business. When a lawyer starts practicing privately he generally has no choice but to accept every client that approaches him. Over the time an effective marketing plan can place a lawyer in a position where he can choose his client, that is, he can be selective while working for a client. However, the concept of marketing has changed a lot for small businesses like law firms.

Internet marketing for cost cutting

From print media to internet, lawyer marketing has advanced one level further. Online attorney marketing is now a cost-effective tactics that you can utilize to promote your law firm as well. Internet provides a strong, widespread yet cheaper platform for promoting any kind of large and small businesses. Private law firms and lawyers practicing privately can instantly reach millions of users who are looking for legal assistance on the web. A website can be the gateway to reach millions of users instantly. However, lawyer marketing via internet also require a well-designed plan that will channelize your time and activities to build relationship with prospective clients and maintain it for a longer term.

SEO for lawyer marketing on internet

While making a plan remember that neither a glossy brochure nor an impressive website can drive your potential client hire you. These are the basic tools for promotion. In the end it’s all about projecting the service you offer, online or offline; it’s about identifying your prospective clients and bring them to your website. This is where a lawyer requires professional SEO (search engine optimization) service.

SEO for lawyer entails targeting the popular keywords/key phrases with which people usually search internet when they look for legal assistance on a particular matter, for instance, ‘personal injury’. If you are a personal injury lawyer you need your website to be on the top in search engine result pages, unless it will reduce the chances of your website getting visited by users. Your keywords should effectively be able to draw traffic which is the ultimate goal. So, when it comes to internet marketing lawyers should invest their time and money carefully for a specific target oriented marketing campaign to get the highest ROI instead of going for mere show business.

How To Find The Right Injury Attorney

If you have been a victim of an accident, finding an experienced injury attorney, fully familiar with the litigation process, is the first step in assuring that your case is handled properly and expeditiously. However, with so many attorneys advertising on radio and television, how does one choose the right representative? Here are some ideas to help you make an informed decision:

*A lot of people start by asking family members, friends or co-workers about their past personal injury attorneys. However, you must keep in mind that the details of their relationship should include more than just whether the attorney was a nice and friendly person to deal with. Find out how the case turned out, was the person you asked advice from satisfied with the result, did the lawyer deliver on his promise, how long did the litigation process take. Get their in-depth opinion about the law firm, not just subjective emotional statements.

*Find a firm that specializes in personal injury cases. An injury attorney, handling auto accidents and medical malpractice cases on a daily basis, will have more experience and understanding of the legal process and procedures than someone who primary handles real estate transactions and only occasionally litigates accident cases. The attorneys who deal almost exclusively with victims of another’s negligence keep up to date on all the legal developments, insurance rulings and judicial appointments in the courts, since this information is essential to their practice. When you meet the lawyer for the first time, inquire about his area of practice and the kinds of cases he or she has handled.

*Check the web for review of the attorney. Auto injury attorneys often maintain up to date websites where they list how long the firm has been in existence, any notable verdicts, types of cases they handle and much more. Do a little comparison shopping; read testimonials from past clients that are often posted on the website and check how long the attorney has been in practice, as well as what law school he or she graduated from.

*Inquire as to whether the first consultation is free or if there is a charge for you to speak to the attorney. You may be unsure about the attorney after you meet him for the first time, but there is a tendency to stick with that attorney if the client had to lay out several hundred dollars for a consultation. Find someone who will be able to meet you for a no cost, no obligation meeting and if necessary, meet with more than one attorney. If your case will have to be litigated in court it will probably take few years before it is resolved. Make sure you are comfortable with your representation and provided with respect and care that you deserve.

*Meet the firm’s staff, since a lot of times secretaries and paralegals will be doing a lot of paperwork for your case, call you with case progress and speak to doctors and insurance providers on your case. These should be knowledgeable and experienced people who’d be able to update your injury attorney regularly on case status and any updates. Don’t be afraid to ask for their credentials.

Consider the aforesaid ideas in mind when choosing your legal representation and you’d be on the way to finding the right injury attorney for your case.

Is a Lawyer Required for Every Workers Comp Claim?

The overall purpose of the workers compensation laws in Pennsylvania is to provide a means to ensure workers are fairly compensated for the expenses associated with workplace injury, without identifying blame for an accident. As such, many workers can obtain immediate medical attention after an injury at work as soon as the employer is notified of the accident. It is common for a worker who requires basic medical attention for relatively minor injuries to receive full care without ever completing a claim form or paying a bill.

Unfortunately, not all workplace injuries are straightforward. Many involve serious injuries that require extensive time away from work. When injuries are significant to severe-or in cases where claims are not considered valid-injury victims need the help of a Pennsylvania workers comp lawyer.

When a lawyer may be needed

The following are just a few examples of cases when an injured worker may need experienced legal assistance to help with a claim:

Denied claims. Your employer or the insurance company may deny your claim if they believe it to be invalid. In fact, state law does define claims to be invalid under certain situations-such as if they believe your injury was intentionally self-inflicted, or you were engaged in illegal activities (use of illegal drugs is a common allegation). Although the burden of proof is on the parties making these allegations, you need an experienced workers comp attorney to ensure your rights are protected.

Reduced claims. While the fact of your accident may not be denied, your employer or the insurance company may only approve a portion of the expenses cited in your claim. Skilled workers comp lawyers can help you collect the evidence required to prove the full value of your claim and either negotiate a fair settlement or appeal the decision.

Occupational injuries and illnesses. Not all workplace injuries are the result of a specific accident. Many employees-from office workers with repetitive stress injuries to laboratory workers exposed to toxic chemicals-develop their conditions over time. State workers comp law provides a complex set of schedules that identify covered conditions. You typically need a skilled attorney to navigate the rules and develop a case that proves your claims to be valid under the law.

The bottom line is that anyone experiencing problems with a claim or uncertain of how to proceed should seek advice from an attorney specifically experienced in Pennsylvania state law. In many cases, an initial consultation is free, after which many attorneys operate on a contingency fee basis. You pay no legal fees unless you receive compensation for your case.